Featured Founders — Founders Friday

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Coming up on Friday.

July 24, 2026
Coming up

Heather Morris

Founder, AIIR

Heather is the founder of AIIR, a modern communications agency helping category-defining brands build influence at the intersection of wellness, performance, technology, and culture. Founded on the belief that the strongest brands are built through trust, community, and meaningful relationships, AIIR brings together strategic communications, partnerships, experiential, and performance marketing to help brands earn lasting relevance and become category leaders. Over the past decade, Heather has partnered with founders and brands including AG1, Eight Sleep, Fitt Insider, Hyperice, Life Time, Remedy Place, and WHOOP. Her approach to business is simple: do what you say you're going to do, show up consistently, and play the long game.

aiir.agency @aiir.agency

The archive

Previously featured.

June 26, 2026

Bar Bruhis

Co-founder, Boostcous

Bar is the co-founder of Boostcous, a high-protein, gluten-free couscous brand reinventing one of the world's oldest pantry staples for health-conscious eaters. After more than a decade building software for direct-to-consumer brands, including as GM at KnoCommerce, he went from supporting founders to becoming one, launching Boostcous from his own kitchen: high protein, high fiber, a meal in five minutes. He is also known for building in public, sharing the wins and the challenges of growing a consumer brand.

boostcous.com barbruhis.com @boostcous @barbruhis

June 19, 2026

Erin Barrett

Founder & CEO, Goldilocks

Erin is the founder and CEO of Goldilocks, a next-generation canned cocktail brand for a more intentional way to drink. A former McKinsey consultant and Stanford GSB graduate, she launched it after her own health journey led her to question the sugar and additives in most cocktails. Goldilocks reimagines the classics with real spirits, low sugar, and fewer calories, with flavors like Coffee-Tini and Blackberry Spritz.

drinkgoldilocks.com @drinkgoldilocks @erinbarrett1

June 12, 2026

Christina Zhang

Founder, OOZ Water

Christina is the founder of OOZ Water, bringing 100% organic birch water to North America. It is a single ingredient, pure birch sap drawn from trees during a short spring harvest, with no sugar, concentrates, or additives. She built OOZ to bring hydration back to its essentials, a quiet, sustainable everyday ritual.

oozwater.com @drinkooz @christinaxzhang

June 6, 2026

Kiki Couchman

Founder, Get Sourmilk

Kiki left a career in private equity to build Sourmilk, a New York Greek yogurt made for gut health: thick, high in protein, and packed with clinically backed probiotics. She grew it from hand-delivering refrigerated jars around the city into a brand with a real following.

sourmilk.com @getsourmilk @couchwoman

May 29, 2026

Nilou Ghazizadeh

Founder, Perdae

Nilou is the founder of Perdae, a wellness brand reimagining the daily vitamin as a clean, liquid supplement for immunity, skin, and overall health. Drawing on her experience building consumer brands, she set out to turn daily supplementation from a chore into a ritual people look forward to.

perdae.com @perdae_ @niloughaziza

May 22, 2026

Alex Tangen

Founder, KABIN

Alex is the founder of KABIN, a Nordic-inspired hospitality concept in New York that blends the warmth of Norwegian cabin culture with the community spirit of a London pub. Born to Norwegian parents and raised in London, she left a marketing career after Wharton to build a modern gathering place rooted in Nordic values. Since opening in 2024, KABIN has become a downtown destination for thoughtful cocktails, Scandinavian food, and community.

kabin.nyc @kabin.nyc @alextangen

Every Friday, one founder.