Members only

The Founders Friday directory.

This is for people who train the Friday class. Enter the access word from your welcome note to see the room.

Members receive the access word in their welcome note.
Members, Flatiron
The directory

Who's in the room.

Everyone here trains Founders Friday. Browse by what people are building, find who can help, and reach out directly.

Nicoline Roth
Nicoline Roth
CEO & Founder, NRTHRN Strong
Health & wellness
Building
Creator of a new workout modality and boutique fitness studio concept.
I can help with
Connecting people with other founders in New York, and sharing advice on entrepreneurship and building a business.
Looking for
Community builders who love bringing people together and introducing new people to our space.
XL
Xiao Liu
Investment Professional, Amstead Group (Founding Team)
Finance & capital
Building
Amstead is an investment firm founded in 2025 and based in New York. As entrepreneurs ourselves, we partner with founders to scale businesses into enduring, category-leading platforms.
I can help with
A finance background across investment banking and private equity, spanning consumer services, retail, and insurance. A personal passion for health, wellness, and fitness. Financial modeling and budgeting, strategy, fundraising preparation, and market research.
Virginia Frischkorn
Virginia Frischkorn
CEO & Founder, Partytrick
Tech & SaaS
Building
Partytrick is the all-in-one event planning software that empowers individuals and teams to plan, manage, and execute high-impact events.
I can help with
Events, community building, and brand building.
Corene Phelps
Corene Phelps
Founder, Cultivate
Health & wellness
Building
Cultivate is a membership community and app for high-achieving women, cutting through the wellness noise with curated, vetted protocols and products. It blends bespoke breathwork and recovery with a community that makes the work stick. Longevity from the inside out, built to last.
I can help with
Brand positioning, wellness consulting with real clinical grounding, and business development, turning expertise into a brand people trust and vision into revenue. She has built a multi-brand wellness ecosystem across community, app, podcast, and live events, with 20 years in clinical practice.
Welcome in

Add your card.

Now that you are in the room, add yourself so the others know what you are building and how to reach you.

Add my card →
Takes about two minutes. Edit or remove anytime.