Founders Friday — NRTHRN Strong

This Friday's founder

Gabriela Lawrence

Co-founder & Chief Brand Officer, Doce Mezcal

Gabriela is the co-founder and Chief Brand Officer of Doce Mezcal, produced artisanally in the hills of Oaxaca alongside a third-generation, family-owned distillery led by Matriarch and Maestra Mezcalera Margarita Blas. Doce was founded by women who wanted more from what they were drinking, and who share a real appreciation for the history and the rituals mezcal brings to life. Gabriela leads the brand and sales side, building it through storytelling and live experiences as a mezcal made for sipping and just as good in a cocktail.

Every week we feature a new founder in the room. See who is coming up, and get the chance to meet the people you have been wanting to know.

See who's featured →

Why we started this

"As a founder, I have learned that the connections you make are some of the most important things you build, for your work and for you. Bringing people together is one of the reasons I started NRTHRN Strong in the first place. But so often we come, we train, and we leave without really knowing the person beside us. It rarely happens on its own, so think of this as the nudge. Whatever you are building, a company, a practice, a life you are proud of, use this room. Get to know the people you train beside, and stay connected long after class."

With love,
Nicoline Roth, Founder, NRTHRN Strong

Who's in the room

A look at the people building alongside you.

A taste of the Founders Friday community. The full directory, with how to reach each person, is open to members who have taken the class.

Xiao Liu

Amstead Group, an investment firm partnering with founders to scale.

Finance & capital

Virginia Frischkorn

Partytrick, all-in-one event planning software.

Tech & SaaS

Corene Phelps

Cultivate, a membership community and app for high-achieving women.

Health & wellness

Members, see the full directory and reach out. Open the directory →

How it works

How you become part of it.

Train on Fridays

Make Founders Friday part of your week. Coffee after, and one founder featured each week.

Become a familiar face

The room is built from regulars, not sign-ups. Keep showing up, and we will invite you in.

Add your card

Once you are in, add yourself to the directory and connect with the room through the week. A short note from us recaps every Friday.

Come train with us

It starts on the floor.

The room is invitation-led and built from regulars, the people who make Friday part of their week. Come train, become a familiar face, and we will bring you in. The best rooms are not the biggest ones.

Book a Friday →

Flatiron, NYC. New to us? Start with the intro offer.